Gate 5: How to make money from your product

How to Make Money from Your Product helps entrepreneurs move from building a solution to building a business by focusing on how to generate sustainable revenue. It guides them through four key steps:

1) Designing a business model that aligns with customer needs, value creation, competition, and internal capabilities

2) Setting a pricing framework based on perceived value, customer willingness to pay, and market dynamics

3) Calculating the Cost of Customer Acquisition (CoCA) to understand how much it costs to bring in a paying customer

4) Estimating the Lifetime Value (LTV) of a customer to ensure long-term profitability. Together, these steps provide a structured, data-informed approach to turning ideas into viable, revenue-generating ventures.

Gate Structure 

The Gate is divided into several Keys ( Themes), each focusing on a specific aspect of entrepreneurship. Each Key includes readings, discussions, practical assignments, and business-related deliverables.

Themes you will cover

• To achieve this, you’ll explore the following essential keys:

• Key 1: Design a Business Model

• Key 2: Calculate the Cost of Customer Acquisition ( COCA)

• Key 3: Calculate the Lifetime Value (LTV) of Acquired Customer

• Key 4 : Set the Pricing Framework