Gate 5 : How to make money from your product

Designing a business model that actually pays off

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Gate 5 - How to make money from your product

Let’s Dig Into business model and pricing

You’ve got users and a product – now let’s talk money. Gate 5 is where your idea grows from a project into a real business. How? By figuring out a sustainable way to earn revenue. We’ll walk you through designing a business model that fits your product and customers (so you know how you’ll make money), setting a smart pricing strategy (so you know how much to charge), and crunching two key numbers: how much it costs to get a customer, and how much each customer is worth over time. Don’t worry, we keep the math simple and practical. By the end of this gate, you’ll have a game plan for turning your idea into a money-making venture without any boring MBA jargon

Gate Structure 

The Gate is divided into several Keys ( Themes), each focusing on a specific aspect of entrepreneurship. Each Key includes readings, discussions, practical assignments, and business-related deliverables.

Themes you will cover

  • To achieve this, you’ll explore the following essential keys:

  • Key 1: Design a Business Model

  • Key 2: Calculate the Cost of Customer Acquisition ( COCA)

  • Key 3: Calculate the Lifetime Value (LTV) of Acquired Customer

  • Key 4 : Set the Pricing Framework

Start Gate 5 – Plan Your Startup’s Money Side

What you will get from the Gate

  • Design a business model that fits you and your customers – basically, figure out the best way your startup can create and capture value.

  • Learn how to price your product in a way that customers feel is fair and you still make money (no more guessing what to charge).

  • Calculate, with simple steps, what it costs to get a new customer (so you don’t spend £10 to earn £5)

  • Figure out how much a customer might be worth over the long run – and why that number helps you make smarter decisions.

  • Put it all together to make sure your idea can actually make money and keep growing. (We’ll help you tweak things if the numbers don’t look good at first – that’s normal!)

What is Required of You 

The Gate is divided into several sections, each focusing on a specific aspect of entrepreneurship. Each module includes readings, discussions, practical assignments, and assessments. 

How we support you 

We will provide support throughout your learning experience. Your learning Success manager will be available to support you if you have any questions or need any help. You can also schedule one session with a mentor to discuss entrepreneurship questions related to this gate. 

Delivery Platform

The Gate is delivered through our online platform, Entreprenerds Space. Delegates can access the platform online or via their mobile app, allowing them to participate in the programme on the go, even offline.

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Delivery System

  • Concept Notes

  • Applications Exercises of each Theme

  • Videos Explaining Each Concept by Experts and Entrepreneurs

  • Webinars to discuss the themes with students

  • Thematic Interactive Discussion with the Learners

  • Peer Evaluation

  • Mentorship Session

  • Virtual Class

  • Assessments

Badge 1: Business Model Architect

  • Skills

    1. Business model selection

    2. Fit evaluation (Customer, Value, Competitive, Internal)

    3. Hybrid model design

    4. Business model validation

    5. Business model vs pricing distinction

  • User Case

    1. Designing how your startup will make money (e.g., SaaS, marketplace, freemium)

    2. Choosing the best model for your customer and market fit

    3. Combining elements (e.g. subscription + ads) for multiple revenue streams

    4. Planning how to test model assumptions using real feedback

    5. Making strategic decisions about how and how much to charge

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Badge 2: Pricing Strategist

  • Skills

    1. Value-based pricing

    2. Customer segmentation for pricing

    3. Competitive pricing analysis

    4. Pricing hypothesis testing

    5. Pricing framework design

  • User Case

    1. Charging based on the value your product delivers, not cost

    2. Charging different prices for different customer groups (e.g. students vs. pros)

    3. Positioning your product strategically in the market

    4. Designing real-world experiments to validate pricing assumptions

    5. Developing a flexible and evolving strategy for revenue and adoption

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Badge 3: Financial Fit Tester

  • Skills

    1. CoCA calculation

    2. CoCA optimization

    3. LTV estimation

    4. LTV–CoCA ratio analysis

    5. Growth strategy alignment

  • User Case

    1. Knowing how much it costs to acquire each new customer

    2. Reducing customer acquisition cost while maintaining quality leads

    3. Forecasting how much revenue a single customer will generate over time

    4. Assessing whether your startup can be profitable and sustainable

    5. Using LTV/CoCA data to plan scaling, pricing, or marketing shifts

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