Gate 2: Who is the Customer?

Welcome to Gate 3, the next crucial step in the Entreprenerds journey, where the focus shifts from understanding your market to effectively serving your customers. Having built a strong foundation in Gate 2 by identifying your target market, understanding your end user, creating personas, and estimating the total accessible market, you are now equipped to take the next steps towards delivering real value to your audience.

Gate 3 revolves around answering a vital question: How do you ensure that your product or service meets the needs of your customers in the most effective and impactful way?

Gate Structure

The Gate is divided into several Keys ( Themes), each focusing on a specific aspect of entrepreneurship. Each Key includes readings, discussions, practical assignments, and business-related deliverables.

Themes You Will Cover

To achieve this, you’ll explore the following five essential keys:

• Key 1 : Full Life Cycle

• Key 2 : High-Level product Spec

• Key 3: Quantify your Value Proposition

• Key 4 : Define your Core

• Key 5 : Chart your Competitive Advantage