Gate 7: How To Scale Your Business

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Gate 7- How To Scale Your Business

Ready to Reach More People?

Your product works and you’ve made some money – awesome! So, what’s next? Gate 7 is all about growth: taking your startup from a small operation to something bigger step by step. In this stage, you’ll figure out how to reach more users, boost your production or delivery, and generally scale up without losing what makes your business special. We’ll cover how to plan for growth (so you’re not overwhelmed when things take off), how to keep your customers happy as you expand, and how to build a startup that can handle success. Don’t worry, scaling isn’t about overnight miracles – it’s about smart decisions and knowing when to level up. We’ll show you how

Gate Structure 

The Gate is divided into several Keys ( Themes), each focusing on a specific aspect of entrepreneurship. Each Key includes readings, discussions, practical assignments, and business-related deliverables.

Themes you will cover

  • To achieve this, you’ll explore the following three essential keys:

  • Key1: Identify and Prioritise follow-on markets

  • Key 2 : Calculate TAM for the follow-on market

  • Key 3: Define Product Road Map

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How we support you

We will provide support throughout your learning experience. Your learning Success manager will be available to support you if you have any questions or need any help. You can also schedule one session with a mentor to discuss entrepreneurship questions related to this gate.

What is Required of You 

The Gate is divided into several sections, each focusing on a specific aspect of entrepreneurship. Each module includes readings, discussions, practical assignments, and assessments. 

Delivery Platform

The Gate is delivered through our online platform, Entreprenerds Space. Delegates can access the platform online or via their mobile app, allowing them to participate in the programme on the go, even offline.

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What you will get from the Gate

By completing this gate, you will be able to:

  1. Learn to create a step-by-step growth plan for your startup – think of it as a roadmap for getting from 100 users to 1,000 (and beyond).

  2. Figure out what parts of your business can be duplicated or automated to handle more customers. (For example, if 10 sales a day works with one person, what happens when it’s 100 sales a day?)

  3. Identify potential growing pains (like customer support, server capacity, or inventory issues) before they happen, and learn how to fix them early.

  4. Discover strategies to reach a larger audience (from viral marketing to partnerships) while keeping your original users happy and engaged.

  5. Build confidence in making big decisions – like when to hire more people or seek investment – by understanding the signs that your startup is ready

Delivery System

  • Concept Notes

  • Applications Exercises of each Theme

  • Videos Explaining Each Concept by Experts and Entrepreneurs

  • Webinars to discuss the themes with students

  • Thematic Interactive Discussion with the Learners

  • Peer Evaluation

  • Mentorship Session

  • Virtual Class

  • Assessments

Badge 1: Market Mapper

  • Skills

    1. Identifying follow-on markets

    2. Applying the 2-out-of-3 expansion rule

    3. Mapping adjacent and upsell opportunities

    4. Prioritising market opportunities

    5. Visualising TAM expansion

  • User Case

    1. Spotting logical next markets after the beachhead is won

    2. Minimising risk by changing only one variable: product or customer

    3. Designing low-risk, Core-leveraged growth paths

    4. Using criteria like customer pull, mission fit, and scalability

    5. Creating charts or matrices to communicate growth potential

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Badge 2: Scale Strategist

  • Skills

    1. Calculating TAM for new markets

    2. Top-down market sizing

    3. Ranking expansion options

    4. Developing a “Now–Next–Later” product roadmap

    5. Balancing scaling with quality

    6. Presenting your growth story

  • User Case

    1. Estimating market size to validate long-term opportunity

    2. Building realistic revenue scenarios from public data

    3. Making data-driven choices on what to do after MVP success

    4. Showing how your product will evolve to match growth

    5. Avoiding fast-growth traps by integrating validation steps

    6. Creating investor-ready decks showing market vision and roadmap

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