Gate 4 : How Does Your Customer Acquire Your Product? :

Getting Your First Customers

Gate 4: How Does Your Customer Acquire Your Product?:

How Will Customers Find You?

You’ve made something people need – now, how do you actually get them to try it or buy it? Gate 4 is about mapping out your customer’s journey from “Hmm, interesting” to “I’m a paying customer!”. We break down the steps so you can see exactly how someone goes from hearing about your product to hitting the buy button. You’ll also learn who the key decision-makers are (the ones who influence a sale) and how to nudge people into action with the right timing and triggers. The goal: build a simple, repeatable plan to turn curious visitors into your first customers.

Gate Structure

The Gate is divided into several Keys ( Themes), each focusing on a specific aspect of entrepreneurship. Each Key includes readings, discussions, practical assignments, and business-related deliverables.

Themes you will cover

To achieve this, you’ll explore the following three essential keys:
Key 1: Determine the Customer's Decision-Making Unit (DMU)
Key 2: Map the Process of Acquiring a Paying Customer
Key 3: Make the Sales Process to Acquire a Customer

What is Required of You

The Gate is divided into several sections, each focusing on a specific aspect of entrepreneurship. Each module includes readings, discussions, practical assignments, and assessments.

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What you will get from the Gate

Understand who is involved when someone decides to buy your product – from the friend who recommends it to the person holding the credit card – and how each person can affect the sale.
Map out each step a potential customer takes before clicking ‘purchase,’ so you can spot where they might drop off and how to keep them moving forward.
Design a simple sales funnel that shows you how to guide people from curious to convinced. You’ll learn to use prompts (like a limited-time offer or a reminder email) to give hesitant customers a friendly push when needed.
Practice tweaking and improving your approach as you go – test what works, fix what doesn’t, and keep making it better to turn more visitors into happy customers.

Delivery Platform

The Gate is delivered through our online platform, Entreprenerds Space. Delegates can access the platform online or via their mobile app, allowing them to participate in the programme on the go, even offline.

Delivery System

Concept Notes
Applications Exercises of each Theme
Videos Explaining Each Concept by Experts and Entrepreneurs
Webinars to discuss the themes with students
Thematic Interactive Discussion with the Learners
Peer Evaluation
Mentorship Session
Virtual Class
Assessments

Plan Your Customer Journey – Start Gate 4

Real-World Applications

These skills are directly useful in:

Startup and small business sales strategy
B2B selling or fundraising preparation
UX design & onboarding process creation
Customer success roles (where retention and satisfaction are key)
Pitching to investors with evidence of a real customer acquisition plan
Marketing and sales internships or junior roles

How we support you

We will provide support throughout your learning experience. Your learning Success manager will be available to support you if you have any questions or need any help. You can also schedule one session with a mentor to discuss entrepreneurship questions related to this gate.

Badge 1: Customer Closer

Skills

1. Mapping the Decision-Making Unit (DMU)
2. Stakeholder alignment
3. Lead qualification
4. Sales funnel mapping
5. Pre-purchase process planning
6. Post-purchase onboarding design
Use Case

1. Identifying who has the power, influence, and budget in a B2B or group-buying scenario
2. Tailoring messaging for the End User, Champion, and Economic Buyer
3. Deciding who’s ready to buy vs. who needs more time or education
4. Designing a clear step-by-step journey from lead to paying customer
5. Knowing what paperwork, permissions, or agreements are needed
6. Ensuring a smooth customer experience after the sale

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Badge 2: Sales Strategist

Skills

1. Identifying windows of opportunity
2. Designing sales triggers
3. Trigger testing & iteration
4. Objection handling
5. Sales process optimisation
6. Customer journey storytelling
Use Case

1. Choosing the best timing to approach leads and close sales (e.g. budget cycles, seasonal triggers)
2. Creating urgency through discounts, free trials, or exclusive offers
3. Running small tests to see which offers, messages, or moments work best
4. Preparing responses to “no” or “not now” from different stakeholders
5. Improving conversion rates and shortening the time it takes to win a customer
6. Explaining the full buying experience from discovery to loyalty

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Real World Applications