Gate 10: Launch Your Startup
It’s Go Time
Gate 10 - Launch Your Startup
Launch Day – Bring Your Startup to the World
This is it – the big moment! After months of brainstorming, validating, building, and hustling, it’s time to launch your startup into the world. Gate 10 is all about turning all that prep work into a successful launch. We’ll help you tie up the loose ends: making sure your legal stuff and team setup are sorted, doing a final check on everything with our 100 Essentials Checklist, and planning an awesome launch day. Whether you’re releasing an app, opening a site for signups, or debuting a product prototype, we’ve got your back on how to do it smoothly. The motto here is: done is better than perfect – the point is to start and learn from real users. By the end of this gate, you’ll not only have launched, but you’ll also know how to keep the momentum going
Gate Structure
The Gate is divided into several Keys ( Themes), each focusing on a specific aspect of entrepreneurship. Each Key includes readings, discussions, practical assignments, and business-related deliverables.
Themes you will cover
To achieve this, you’ll explore the following essential keys:
Key 1 : Incorporation and legal plan
Key 2: Hiring plan
Key 3: Review 100 Essentials Checklist
Key 4: Launch your Startup
Your New Venture After This Gate
After Gate 10, your startup should:
Be legally incorporated and set up for operations (banking, tax, equity, IP)
Have a small team or trusted collaborators in place — even if just part-time
Have completed the 100 Essentials Checklist and identified any major gaps
Have launched publicly or scheduled a near-term launch with assets and plan in place
Be capable of learning from real users and iterating based on feedback
This gate marks the transition from planning mode to operating mode. You are now in business — and in motion.
What you will get from the Gate
By completing Gate 10, learners will:
Make sure your startup is legally set up (think registering your company, setting up a business bank account, protecting your brand/IP) so you can launch without last-minute hiccups.
Create a simple hiring or collaboration plan – even if it’s just figuring out which friends or freelancers you might need to call in – to prepare for post-launch growth.
Complete the 100 Essentials Checklist (our ultimate startup readiness quiz) to double-check you haven’t missed anything important. It’s like your pre-flight check before takeoff.”
Plan and execute your launch day: you’ll pick a launch strategy (big splash vs. soft launch), set up any launch-day promotions or events, and make sure you have analytics/feedback tools ready to catch user responses.
Announce your startup to the world with confidence – whether that’s posting on social media, Product Hunt, or just emailing beta users – and learn how to keep engaging your new users after the launch buzz
Delivery System
Concept Notes
Applications Exercises of each Theme
Videos Explaining Each Concept by Experts and Entrepreneurs
Webinars to discuss the themes with students
Thematic Interactive Discussion with the Learners
Peer Evaluation
Mentorship Session
Virtual Class
Assessments
Badge 1: Legal Launchpad
-
Skills
1. Choosing legal structure (e.g. C-Corp, Ltd, Pte Ltd)
2. Drafting founder agreements and vesting terms
3. Setting up IP, equity, and compliance tools
4. Using global startup incorporation tools
-
User Case
1. Formalising your venture and protecting personal assets
2. Avoiding team conflict and setting clear expectations
3. Preparing for investment and ownership protection
4. Stripe Atlas, Clerky, Doola for fast and reliable setup
Badge 2: Talent Assembler
-
Skills
1. Identifying high-leverage hiring needs
2. Writing compelling job descriptions
3. Sourcing and assessing talent
4. Offering equity and flexible comp packages
-
User Case
1. Scaling without burning resources
2. Attracting mission-aligned teammates
3. Building a strong founding team or freelance network
4. Competing for top talent without large cash reserves
Badge 3: Startup Auditor
-
Skills
1. Self-assessing venture readiness with 100 Essentials Checklist
2. Creating a personal gap report
3. Prioritizing critical actions across the 10 Gates
-
User Case
1. Identifying and closing gaps before launch
2. Preparing for mentorship, pitching, or fundraising
3. Focusing limited time/energy on the highest ROI items
Badge 4: Launch Commander
-
Skills
1. Defining what and when to launch
2. Building launch assets (LP, emails, video, posts)
3. Executing soft and public launches
4. Managing post-launch feedback and follow-up
-
User Case
1. Making clear choices about MVP, channels, and audience
2. Communicating your offer with clarity and confidence
3. Getting real feedback and early traction
4. Creating a learning loop to improve future versions